For companies who own a CDP or a CRM, this is the perfect time to leverage that data to create laser-targeted messages, sending content that is relevant to the recipient and their interests. As messaging apps become more popular, businesses are starting to see the value in personalizing their messages to their target audience and creating a more intimate connection. With consumers shifting between screens multiple times a day and interacting with many brands, it’s becoming more difficult for businesses to stand out. Here are the top 5 key messaging trends for businesses to follow in 2022. Learn more about the types of Viber business messages. This can be done in a number of ways, including sending personalised one-on-one messages, broadcasting messages to groups of segments, and creating automated message sequences.
As a brand, you can offer them transactional updates, promotional messages (discounts, special offers), and conversations that are great to provide around-sales customer support.
Simply put, it's a great way to connect with customers. As the world becomes more and more digital, businesses are turning to mobile and messenger marketing because it allows them to have direct, one-on-one conversations with their audiences and build relationships that can’t be built using other marketing channels.
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